Business, Marketing, & Print

Posts filed under ‘Design’

Bigger is Better

March 16, 2009

women-holding-poster_upc1Quality marketing is important to any business and one sure-fire way of promoting your business is through the use of wide format posters. Posters are a very flexible advertising tool that is intended for viewers on the move. Sizes can range from a regular 11”x17” to 42”x80”. Since posters have many different uses, there are numerous benefits to them. Below are examples of common uses:

  • To publicize an event
  • To promote a service
  • To sell a product
  • To develop an attitude

There are however a few basic differences between posters and other advertising media. The main difference being that a poster speaks to the audience “on the move.” Newspaper ads, magazine ads, and mailing pieces such brochures, flyers, and pamphlets are designed for the reader who has time to sit and take in a lot of information. An effective poster can capture a viewer’s attention immediately and then spark them to react. 

Billboards and Posters have become one of the widest forms of advertising being used in today’s marketplace. A well-designed poster is eye-catching, attractive, and communicates information effectively and economically.  Make it easy for your viewer to read and react to your poster by clearly labelling your product, service, or event causing your advertising dollars to stretch further.

We at the UPC have a very unique Cannon IPF-8000 12-colour plotter (wide format printer) that can print at a very high 2400×1200 dpi resolution. This means crisp, clean and eye popping visual images printed on glossy or matte paper. On top of the quality, the plotter can print at exceptional speeds allowing for a higher volume of work and a faster turnaround.

At the moment, The UPC is offering a free upgrade on your paper stock to Platinum Heavyweight Glossy for your next set of printed posters. This offer won’t last long so contact us now at 416-203-3186 or email info@theupc.ca

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The UPC – Your Creative Team

February 25, 2009

Concept, Design and Print

Concept, Design and Print

Get agency quality design at a fraction of the cost with the UPC. Why send design work to a designer and also a printer when you could bundle the job and save big. Did you know that the UPC has the creative talent and resources to create eye catching and professional designs. We are more than just a printer.

We know how important it is for your business to look good visually in the public eye so our creative team can offer you branding and design solutions such as logo design, corporate identity, brochure and PowerPoint designs that are unique and eye catching.

It makes sense to understand that good design is not about attracting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one with the professionalism and insight to provide a solution to their problem.

The objectives that a good design will achieve include:

·         Delivers the message clearly

·         Confirms your credibility

·         Connects your target prospects emotionally

·         Motivates the buyer

·         Concretes User Loyalty

To succeed in promoting your business you must understand the needs and wants of your customers and prospects. You do this by integrating your design strategies through your company at every point of public contact such as corporate stationary, business cards etc.

A good design should leave a lasting impression within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong visual identity is invaluable as the battle for customers intensifies day by day. It’s important now more that ever to spend time investing in researching, defining, and building your look. It’s a foundational piece in your marketing communication and one you do not want to be without.

When you take your business on the road, The UPC also has the capabilities to create unique tradeshow displays, POP signs, Graphic Panels and banners to make your company stand out from among the hundreds. As we are usually the final step in the creative process, why not skip over the confusion of communications between different parties and start with the streamlined process right from The UPC. We can take your ideas and make them come alive.

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