Business, Marketing, & Print

Posts filed under ‘Printing’

Say Hello to my little friend !!!

October 27, 2009

xerox700Here at the UPC, we are always looking to provide improved and quicker services for our customers. So we asked ourselves, how can we get faster based on current customer demand? Well the obvious way is to get a new press and that is exactly what we did.

We are proud to announce the newest member of the UPC family, a New Xerox 700 Digital Press. This new press is extremely fast at 70 pages per minute. That is 10 pages more than our previous Xerox 5000 digital press. The quality is unmatched by any other digital press and best of all, it is our newest initiative in advancing our company towards being more eco-friendly.

The Xerox 700 Digital Press uses Xerox’s Patented Emulsion Aggregation Toner or EA Toner for short. This special toner has several advantages over standard toners – it is more efficient, uses less energy and is offers more cost savings. Xerox uses nano technology to grow the toner particles to the rights size as opposed to the traditional method of toner production which uses vast amounts of raw materials that is broken down to size.

EA uses 25% less energy and 50% less toner is needed to produce the same quantity of prints conventional toner would have used. But don’t let the lack of toner fool you. The new Xerox 700 prints out some of the sharpest and most detailed colour prints that you will ever see. The quality of output from this digital press is the closest that any digital press has come to offset presses. These high quality colour prints makes this press ideal for catalogues, manuals, bi and tri-fold brochures, mailers, Variable Prints, postcards, presentations and photo speciality products including photo books and calendars. Also, this technology was developed here in Mississauga and supplies all Xerox customers worldwide providing a much need income into the Canadian economy.

With this new press our capabilities have sky rocketed. We now can run at a combined speed of 192 pages per minute. Now, that is extremely fast. Got a rush job then just send it over to us and watch how fast we can get your job done and back to you so that you can move on to taking care of your customers.

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Why Outsource?

September 8, 2009

Print 74 with Rick

“Focus more on increasing your sales and leave the printing to a company that will augment your business. Ceo & President Zahir Salehmohamed

Most companies still have investments in internal document print and mail facilities but the tide is rapidly changing. Why is document outsourcing growing so rapidly?

Reduce Cost:

The most obvious reason companies consider document outsourcing is to reduce capital investment and on-going expenses for laser printers, mail machines, software, and personnel – all of which are utilized on a part time basis. Strong outsourcing partners offer state-of-the-art production facilities allowing you to pay only for your company’s usage.

Concentrate on Core Competencies:

In a very competitive world, successful companies have become more focused and specialized than ever before. Sales and revenue growth are imperative – building fixed overhead is not. Today, many organizations recognize there is no competitive advantage in building and managing print and mail operations, especially when print and mail will diminish over time with the future transition to electronic documents.

Lack of Internal Expertise:

Few companies can afford to hire a full time staff to research and stay abreast of technology changes in laser printing, mail production software and equipment and postal regulations. Evaluating, purchasing and implementing electronic document technology raise the bar significantly. Thriving outsourcing companies have that specialized expertise – that’s why they are successful. Continued technology advances, increasing wages for the best people and decreasing talent pool insure outsourcing will grow dramatically.

Comparing Costs: In-House vs. Outsourcing

If the primary goal of outsourcing is to reduce costs then why do most companies fail to accurately assess their internal costs? Certainly capital equipment investments in printers, mail machines, servers, supplies, maintenance contracts and operator salaries are easy numbers to obtain – in fact, most studies stop right there. What’s wrong with this comparison?

The outsourcing company, if properly managed, has the same hidden “soft” costs of running any production operation. Therefore, an accurate comparison to an outsourcing quotation should include true in-house costs, not just hard dollar line items in budgets. An example of soft costs rarely addressed is indirect labor cost, such as accounting, budgeting, interviewing, training, recruiting, payroll, benefi ts administration, mailroom management, temporary labor, IT support, building facilities management, vendor contract management, shipping and receiving, purchasing, and mail delivery. What about hidden expenses that are buried in larger line items – warehouse storage space, delivery vehicle usage for mail delivery, various types of insurance, real estate and utility costs, and so on. All of these costs are included in outsource pricing. If the objective is a true, accurate comparison of in-house versus outsourcing, then be prepared to spend some time analyzing real internal costs.

Selecting an Outsourcing Partner:

What selection criteria should you use when all your outsourcing candidates appear equally qualifi ed to perform your work and the pricing is close? How many times have you heard “they are all about the same so I went with my gut feeling”? Basically that means the vendors did a poor job of educating the customer or the customer didn’t put enough effort into understanding the differences in the vendors. Either way, the decision becomes a gamble on future satisfaction. There should be two major considerations in selecting a document outsourcing company. First, the usual outsourcing price quotation is based on what your company is doing currently. A great outsourcing company will ask questions, understanding if you have requirements that are not being met and what you would like to improve. A great outsourcing company will produce two quotes one that compares apples to apples and one with recommendations for improvements and related costs, demonstrating how to reduce production costs.

Secondly, understand the values of the outsourcing company by listening to how they represent their company. Is the sales presentation based on the number of laser printers and mail machines or do they focus more on satisfied customers, quality, and solving your business problems. Is the outsourcing company flexible, willing to make changes as the customers’ needs change or do you get the feeling you have to conform to them. Do their customers really speak highly about the relationship and provide strong recommendations? Has the outsourcing company honored all commitments on service and turnaround with their customers or does support drop after contracts are signed?

The extra investment in looking beyond pricing and capabilities will pay off handsomely insuring a mutually successful outsourcing relationship. Rest assured, all outsourcing companies are not created equal.

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Improve ROI with Variable Data Printing (VDP)

June 23, 2009

hereTo be profitable in any business you need a successful sales and marketing strategy that maximizes revenue and minimizes costs. It needs to provide a good Return on Investment for the business. Direct Marketing coupled with variable data printing provides a very cost effective way to personally approach customers and gain that return.

Variable Data Printing and Response Rates

The biggest benefit of Variable Data is the increase in response rates to your marketing products. A standard mailing piece, which is generalized for the mass public gets approximately a 2% response rate. When you add Variable Data elements into the mix you boost that number from 2 to 15 times the regular rate.  While the rates will vary across different industries and sectors, the general consensus is that Variable Data will 9 out of 10 times produce significantly better rates that age old mass mailings.

How’s it Work?

The effectiveness of Variable data printing lies in its ability to communicate to customers on a personal level because it combines the power of databases with digital printing to create customized marketing pieces efficiently and in large quantities. What you have then is mass customization marketing.

There are two ways to printing Variable Data pieces:

  • A shell is pre-printed in large quantities to gain the efficiencies of full-colour offset printing. This shell is then run through an digital press to print the variable elements such as names, addresses and other custom information.
  • The entire finished piece becomes a custom document run on a digital press which can translate into custom colours, graphics and text content in every piece.

Variable data can essentially be broken down into three levels:

  • Basic Variable Data: this involves changing just the name and address of the piece
  • Version Variable Data: A more detailed level of customization, with text and graphics ganging for groups based on marketing segment
  • Full Variable Data: Fully customized pieces change for each individual on the database.

Picking a Variable Data Printing Supplier

When partnering with a printer, consider their knowledge of variable data printing as well as other services they offer.

They should know:

-          Graphic specifications for best outcome and production efficiency

-          Paper stock

-          Limitations of large blocks of solid or gradient colour

-          Images resolution and gradient colour

-          How the design is affects the final product.

-          Etc

Variable Data Printing is just one step in your marketing process. Look for a printer who encompasses fulfilment services such as mailing, order fulfilment, and kit assemble etc. You want a Print Partner that will cater to your needs today as well as adapt to your needs in the future.

For help with your Variable Printing Project contact the Ultimate Printing Company.

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