Business, Marketing, & Print

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Bigger is Better

March 16, 2009

women-holding-poster_upc1Quality marketing is important to any business and one sure-fire way of promoting your business is through the use of wide format posters. Posters are a very flexible advertising tool that is intended for viewers on the move. Sizes can range from a regular 11”x17” to 42”x80”. Since posters have many different uses, there are numerous benefits to them. Below are examples of common uses:

  • To publicize an event
  • To promote a service
  • To sell a product
  • To develop an attitude

There are however a few basic differences between posters and other advertising media. The main difference being that a poster speaks to the audience “on the move.” Newspaper ads, magazine ads, and mailing pieces such brochures, flyers, and pamphlets are designed for the reader who has time to sit and take in a lot of information. An effective poster can capture a viewer’s attention immediately and then spark them to react. 

Billboards and Posters have become one of the widest forms of advertising being used in today’s marketplace. A well-designed poster is eye-catching, attractive, and communicates information effectively and economically.  Make it easy for your viewer to read and react to your poster by clearly labelling your product, service, or event causing your advertising dollars to stretch further.

We at the UPC have a very unique Cannon IPF-8000 12-colour plotter (wide format printer) that can print at a very high 2400×1200 dpi resolution. This means crisp, clean and eye popping visual images printed on glossy or matte paper. On top of the quality, the plotter can print at exceptional speeds allowing for a higher volume of work and a faster turnaround.

At the moment, The UPC is offering a free upgrade on your paper stock to Platinum Heavyweight Glossy for your next set of printed posters. This offer won’t last long so contact us now at 416-203-3186 or email info@theupc.ca

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